Injira mu bubiko bw'umucuruzi ukomeye w'imyenda, ushobora kubona abakozi bareba intoki ku myenda yose. Muri iki gihe cy'ubucuruzi bwa elegitoroniki n'ubucuruzi bwa omnichannel, ubu buryo busanzwe buri kugenda bugabanuka. Dukurikije amakuru y'ubushakashatsi ku bucuruzi, ububiko butari bwo butuma inganda z'ubucuruzi ku isi zitwara miliyari 450 z'amadolari ku mwaka.
Muri iki gihe, ikoranabuhanga rya RFID (irangamuntu rya radiyo) ryaravutse kandi ririmo guhindura imicungire y'ibikoresho mu nganda z'imyenda n'inkweto. Kuva kuri Zara kugeza kuri Uniqlo, kuva kuri Nike kugeza kuri Decathlon, ibigo byinshi bikomeye biri kwakira iyi "mpinduramatwara icecekere". Iyi nkuru izasuzuma uburyo RFID irimo kuvugurura uruhererekane rw'ibicuruzwa no gufungura agaciro gashya k'ubucuruzi.
Igice cya I: RFID vs. Barcode gakondo - Iterambere ry'ikoranabuhanga
1.1 Iterambere mu Kunoza Imikorere: Kuva ku Gusoma Igice Kimwe kugeza ku Gusoma mu Matsinda.
Barcode zisanzwe zitunganya ibicuruzwa kimwe kimwe; RFID ituma umuntu amenya neza ibintu byose uko biri. Urugero, iyo ikamyo yuzuye imyenda inyura mu buryo bwo kugenzura imikorere ya RFID, bifata amasegonda make gusa kugira ngo scan irangire, ibyo byongera ubushobozi inshuro zigera kuri 80.
1.2 Impinduka mu buryo buboneye: Kuva kuri 95% kugeza kuri 99.9%+.
Ubushakashatsi bwa Harvard Business School bwerekana ko impuzandengo y’ubuziranenge bw’ibikoresho bishingiye kuri barcode ari 95%, bivuze ko ibintu 5 kuri buri 100 bishobora kwandikwa nabi. Hamwe na RFID, igipimo cy’ubuziranenge gishobora kugera ku kigero kirenga 99.9%, ibi bikaba ari ingenzi cyane ku bigo by’ubucuruzi by’akataraboneka - kuko gushyira ikintu gifite agaciro gakomeye mu mwanya wacyo bishobora gutera igihombo gikomeye.
1.3 Gukoresha amashusho mu gihe nyacyo: Kuva ku gutinda kugeza ku guhuza ako kanya.
Sisitemu zisanzwe za barcode zikunze kugira gutinda kw'amakuru (nk'uko gutinda kw'iminsi 3 mu kuvugurura ububiko bw'ibikoresho). Ikoranabuhanga rya RFID rituma habaho guhuza amakuru mu gihe nyacyo, rigatuma amakuru y'ububiko bw'ibikoresho aba ari nyayo kandi ku gihe mu gihe cy'ubusabe bwinshi nko muri Black Friday.
Igice cya II: Gukoresha RFID kuva ku iherezo kugeza ku iherezo mu ruhererekane rw'ibicuruzwa
2.1 Isano mu gukora: kurwanya inyito mpimbano no gukurikirana ibintu.
Ibirango nka Adidas embedIbirango bya RFIDmu cyiciro cyo gukora kugira ngo ugere ku nshingano zikurikira: ① Uburyo bwose bwo gukora burakurikiranwa ② Kugenzura ibitari iby'amahimbano (abaguzi bashobora gushakisha icyapa kugira ngo bemeze ko ari ukuri bakoresheje telefoni zabo zigendanwa).
2.2 Ububiko n'ibijyanye n'ibikoresho: ikoranabuhanga ryikora ku buryo bw'ikoranabuhanga.
Mu bubiko bw'imyenda bwa JD Logistics, ikoranabuhanga rya RFID ryazanye impinduka zikomeye: ① Uburyo bwo kubona imyenda bwazamutseho 70% (kuva ku masaha 4 kugeza ku masaha 1.2) ② Uburyo bwo gutoranya ibintu bwageze kuri 99.99% (amakosa yagabanutseho 90%) ③ Igihe cyo kugenzura ko ibicuruzwa byatanzwe cyagabanutseho 90% (kuva ku minota 30 kugeza ku minota 3).
2.3 Ubunararibonye mu iduka: icyerekezo cy'ubucuruzi mu gihe kizaza.
"Indorerwamo y'amayobera" ya RFID yatangijwe na Uniqlo ishobora kugera ku bikorwa bikurikira: ① Kumenya ibicuruzwa biri mu maboko y'abakiriya mu buryo bwikora ② Kwerekana ububiko bw'ibikoresho mu gihe nyacyo, ibitekerezo byo kwambara n'amakuru yo kwamamaza ③ Mu maduka y'igerageza, igipimo cyo guhindura abakiriya cyariyongereyeho 15%.
Igice cya III: Ibisubizo by'ubucuruzi bishobora kubarwa
3.1 Inyungu zikomeye mu by'imari.
Nyuma yo gutangiza RFID, ikirango cy’imideli yihuta ku isi cyageze ku bikurikira: ①Kwongera umusaruro w’ibicuruzwa ku giciro cya 22% ②Kgabanya ikiguzi cy’abakozi ku giciro cya 18% ③Kgabanya ibiciro by’ibicuruzwa bitagurishwa ku giciro cya 35% ④Kiyongereyeho 9.3%.
3.2 Ibyiza by'ingenzi.
Uretse kuzigama amafaranga, RFID izana kandi agaciro k'igihe kirekire gakurikira: ①Kuraho ikibazo cy' "ububiko bw'ibintu bitangaje" (hari ububiko buri mu bitabo, ariko si mu buryo bufatika) ②Kunoza ubushobozi bwo kurangiza ibikorwa byose ③Kugera ku byemezo by'uruhererekane rw'ibicuruzwa bishingiye ku makuru ④Kongera isura nshya y'ikirango ku isoko.
Umwanzuro: RFID si igikoresho cyo gucunga ububiko gusa - irimo kuvugurura uburyo bwo gukora bw'inganda zicuruza. Nk'uko umuyobozi mukuru w'ikigo gishinzwe ikoranabuhanga mu bucuruzi yabivuze, “Mu myaka icumi iri imbere, ibirango by'imyenda bitarakoresha RFID bizaba bisaza nk'uko bikoresha abacus mu kubara amafaranga.” Ku bigo bigitegereje, ikibazo ntikikiri “niba tugomba gukoresha”, ahubwo ni iki: ① Ni gute twagombye gukurikiza iri hinduka ry'ikoranabuhanga vuba? ② Ese twiteguye kwihanganira ikiguzi cyo kubura amahirwe? Ibigo byatangiye gukoresha RFID bwa mbere byatangiye kubona inyungu; mu gihe ibigo bitinda gukora bishobora gusigara inyuma mu gihe cy'ubucuruzi bw'ikoranabuhanga.
Igihe cyo kohereza: Kamena-16-2025
